Adaptive Edge · Sample Curriculum

What You'll Learn

Adaptive Edge is built on a modular curriculum that adapts to each cohort, with content selected based on participant pre-course assessments.

Frequently Asked Questions →
The Learning Framework

Each module generally includes three components, a Module brief (overview of the topic), Tools (the technology used), and Field Report (hands-on activity). All modules are organized around four core pillars that provide a clear framework for understanding how the pieces fit together.

CREATE
AI-assisted content, storytelling, and multimedia production — from written content to video, audio, and visual design.
CONNECT
CRM systems, workflows, APIs, and customer engagement — how technologies integrate across ecosystems.
DESIGN
Systems thinking, automation architecture, and AI Agents — understanding how to architect workflows, not just use tools.
DELIVER
Publishing, distribution, presentations, and reporting — agency-quality campaign delivery and enterprise-grade communication.
Sample Curriculum

Curriculum is adapted to the cohort

Before the course begins every participant completes a deep-dive pre-course assessment to better understand experience, goals, and industry background.

Sample Modules

Orientation Getting Started
Sample Module
Orientation
AI Strategy & the Marketing Tech Stack
How AI fits into the broader marketing technology landscape. Strategic framing for the course ahead.
View Sample Module → Watch Video →
Orientation
Standard Marketing Formats & Frameworks
The core marketing formats used throughout the course — from marketing plans to competitive intelligence.
Conversational AI Research, Writing & Prompting
Conversational AI
Conversational AI: Research & Writing
Using conversational AI for research, writing, synthesis, and ideation in a marketing context.
Conversational AI
Building with Claude
Claude.ai vs. Claude Desktop, Chat vs. Cowork, and speaking vs. typing your prompts — building a real, file-connected AI workflow.
Human Foundations Thinking, Bias & Critical Judgment
Human Foundations
Time to Think — Being Human with AI
Slowing down in a fast-moving world. Human-centered thinking, reflection, and decision-making alongside AI.
Human Foundations
Bias, Critical Thinking & Challenging the Machine
Understanding AI bias, evaluating outputs critically, and developing judgment about when to trust — and when to push back.
Creative & Visual Design, Video, Audio & Presentation
Creative & Visual
Visual Design & Content Creation with AI
AI-powered design tools, image generation, brand consistency, and visual storytelling for marketing.
Creative & Visual
AI Video: Creation & Production
Using AI to create, edit, and produce video content for marketing campaigns and social media.
Creative & Visual
AI Audio: Podcasts, Voice & Music
AI-generated audio, podcast production, voice cloning, and music for brand and content marketing.
Creative & Visual
AI Presentation
Interactive, audience-first presentations using MindFrames — live polling, animated charts, embedded media, and dynamic storytelling.
Systems & Data CRM, Automation & Analytics
Systems & Data
CRM, Automation & AI Workflows
How CRM systems work, marketing automation, lead flows, and AI-assisted customer engagement.
Systems & Data
Data Analytics & Financial Literacy
Using AI for data visualization, financial analysis, and performance reporting in a marketing context.
Systems & Data
Workflows & Systems Integration
Connecting tools and platforms into cohesive business systems — from CRM to payment to content delivery.
Systems & Data
Agentic AI & Custom GPTs
Building and using AI agents, custom GPTs, and automated workflows for smarter marketing operations.
Systems & Data
Deploying with an AI Assistant
How to use an AI assistant to build and publish a real, live website — the building blocks involved, and a hands-on deploy from your own device.
Product Marketing GTM Strategy & Frameworks
Product Marketing
Product Marketing & GTM Frameworks
Go-to-market strategy, product positioning, messaging frameworks, and AI-assisted launch planning.
Professional Development Career Mapping & Personal Brand
Professional Development
Professional Development
Skills, credentials, and personality inventories paired with external market mapping — understanding who you are and where the opportunities are. Delivered by Robert Foldes, Founder of CareerNav.
Bonus Session AI Conference Insights
Bonus Session
AI Conference Insights
Live debrief of the AI Conference in San Francisco — the latest tools, terminology, and market signals brought directly into the course.
Final Presentation Sessions 15 & 16
AI Marketing Campaign Presentations
The capstone experience where everything comes together. Participants in groups present a complete AI-powered marketing campaign for a real global brand — incorporating strategy, creative, data, and delivery in an enterprise-grade interactive presentation.
How It Works
1
Register to Enroll
2
Complete Pre-Course Assessment
3
Participants Receive Portal Access
Ready to build your Adaptive Edge?
Cohorts are intentionally small — up to 10 participants · Twice weekly · 8-weeks · 90-min sessions · $1,500 per person
Let's Talk →