About the Instructor

Michael
Richter

Educator · Consultant · Emerging Tech Specialist

Michael Richter is a global marketing leader, adjunct professor, and graduate of Thunderbird School of Global Management. His career spans the pioneering growth of cable and satellite television across Asia-Pacific and more than two decades of marketing leadership across media, entertainment, enterprise software, and emerging technologies. Today, he helps professionals and organizations turn emerging technologies into practical business advantage through a blend of real-world experience, AI expertise, and graduate-level teaching.

Thunderbird · Oracle · Salesforce (implementations) · Yahoo! Inc.
Turner Broadcasting · MGM · News Corporation (STAR TV)

"Today, AI is putting unprecedented capabilities into the hands of individuals. With the right foundation, workflows, and human judgment, real empowerment happens and lasting change begins."

Michael Richter
Michael Richter
Background

Global Experience

The depth and breadth of real-world experience Michael brings to every session is what makes Adaptive Edge genuinely different from any online course.

Higher Education
Thunderbird · ASU
+
Adjunct Professor teaching Harnessing Emerging Technologies for Marketing at the graduate level. Three semesters of course development, participant research, and curriculum evolution.
Enterprise Technology
Oracle · Salesforce (implementations)
+
Emerging technology specialist and solutions engineer. Enterprise-scale AI and marketing technology practice across global markets. Change agent for new customer experience offerings.
Digital Media
Yahoo! Inc. · Mediazone
+
Cross-cultural and brand challenges of operating across different countries and audiences. Firsthand experience with digital transformation at global scale.
Media & Entertainment
Turner · MGM · News Corp (STAR TV)
+
Senior marketing roles spanning cable television, film, and global media. A decade in the Asia-Pacific region driving growth in cable and satellite television.
Consulting
Michael Richter Consulting LLC
+
Product marketing strategy, GTM frameworks, curriculum design, and AI course development. Helping professionals and organizations navigate what's next.
Published Work · 2026
The Adaptive Classroom: Teaching AI and Emerging Technologies for Marketing
A research-backed article documenting three semesters of graduate-level teaching at Thunderbird School of Global Management — covering the evolution of the CREATE · CONNECT · DESIGN · DELIVER framework, before-and-after student assessment data, and the emergence of a participant-led instructional model.
Michael Richter · Adjunct Professor, Thunderbird School of Global Management · May 2026
Read the Article → Explore Adaptive Edge →
Get in Touch

Let's start a conversation

Whether you're interested in Adaptive Edge, exploring a consulting engagement, or thinking about building your own program — reach out and Michael will respond personally.

🌐 michaelrichter-consulting.com
📍 San Francisco Bay Area, California

Michael responds to every inquiry personally — usually within 24 hours.

Ready to build your Adaptive Edge?
Cohorts are intentionally small — up to 10 participants · Twice weekly · 8-weeks · 90-min sessions · $1,500 per person
Let's Talk →