Journal

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Research, insights, and reflections on emerging technology, marketing strategy, AI education, and building a modern consulting practice.

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May 2026 Substack Research
The Adaptive Classroom: Teaching AI and Emerging Technologies for Marketing
Research and insights from three semesters teaching 42 graduate students at Thunderbird School of Global Management — including before/after assessment data, student voices, guest speakers, and the final project campaigns that shaped the Adaptive Edge curriculum.
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