Questions &
Participant Voices

There are three ways in, and you don't have to take them in order.

• The Workshop: $97. A live, 90-minute session plus Q&A. The easiest way to get started and see what this is all about.
• The Modules: $97/month. Five self-paced modules to start, plus a new module and a newsletter every month. Every module stays updated as the tools change. You also get a live monthly small-group topic and demonstration with me on Zoom (under 10 people), based on subscriber questions that are sent in advance. You don't need to attend the workshop first. Cancel anytime, no fixed term. Pay yearly and get two months free ($970).
• The Academy: $1,950. Six live 1:1 sessions with Michael, tailored to your business or personal situation and scheduled around your calendar, with email support between sessions and a personal AI playbook to keep. Teams and small groups are available by proposal.

Most people start with the workshop or the modules and go from there.

Adaptive Edge meets you where you are. Want a taste first? Start with the live 90-minute workshop. Want to build real fluency at your own pace, while experiencing the same cutting-edge AI presentation technology you're learning about? The 5-module subscription is built for that. Want live, individual guidance built around your own business or life? That's the Academy. You do not need a marketing background: participants come from marketing, sales, operations, product, and entrepreneurship. You do not need prior AI experience either, wherever you're starting from, there's a format that fits.

Adaptive Edge is designed for working professionals at any level who want to build real AI fluency, not just try a few tools. Depending on how much time and structure you want right now, that could mean the workshop, the modules, or the Academy. It's particularly well suited for:

• Marketing and communications professionals
• Consultants integrating AI into client work
• Professionals navigating digital transformation
• Organizations shifting from product-led to market-led strategy
• Anyone who learns better in a guided, instructor-led setting

No prior AI experience required. All levels are welcome.

No. Whether you're just getting started with AI tools or already using them regularly, there's an entry point that meets you there: the workshop for an overview, the modules if you want to build fluency at your own pace, or straight into the Academy if you're ready for individual, guided depth.

Most online courses are built to scale: thousands of people, the same videos for everyone, and often a different instructor from one class to the next. University programs move on academic cycles, and by the time a curriculum is approved, the technology has already changed.

The Academy isn't an 8-week course. It's a package of six live 1:1 sessions, and it's different in three ways:

It's tailored to you. We start with a short pre-course assessment of your experience, role, and goals, then focus every session on your business or your personal situation. No fixed syllabus to get through. Whether you're getting help with existing pre-built modules or tackling other challenges where AI can help, it's all tailored to you.

One experienced instructor, start to finish. Every session is led live by Michael Richter, who taught this curriculum at Thunderbird and brings 30+ years in global marketing and enterprise technology. There's continuity: no switching between instructors. He gets to know you and your situation, so each session builds on the last.

You actually use the tools. Every session is hands-on. You leave having built and used something real, not just heard about it.

Six sessions. Your calendar. Guidance that fits where you actually are.

The Workshop is delivered on Zoom and is 90 minutes plus Q&A.

The Modules are prerecorded and use a digital cousin and advanced AI techniques.

The Academy is six live 1:1 sessions via Zoom, scheduled around your calendar. Sessions are never recorded.

Teams and small groups (up to 10) are scoped after a discovery conversation, with a schedule and proposal built around the group.

Each module includes a Field Report: a hands-on assignment tied to that week's content. It's introduced in the first session of the week and worked through together, live, in the second, so class time stays focused on doing, not just discussing.

The curriculum covers a focused set of AI tools: Claude Desktop and Cowork for everyday AI work, prompt engineering techniques, AI-generated video and audio, interactive AI presentations, and the tools involved in building and automating your own workflows. In 1:1 we focus on the tools that fit your situation, so you leave with real, transferable hands-on experience, not just exposure.

There are three packaged offerings, and each one has its own secure Stripe payment link:

• The Workshop: $97. Register and pay on the Workshop page.
• The Subscription: $97/month. All five core modules, a new module every month, a monthly newsletter, and a live monthly small-group topic and demonstration on Zoom (under 10 people), based on subscriber questions that are sent in advance. Pay yearly and get two months free. Cancel anytime.
• The Academy: $1,950. Six live 1:1 sessions. Enroll on the Academy page, and I'll reach out to schedule our first session around your calendar.

Teams and groups are different. Every group has its own goals, so these are costed on a project basis: we start with a discovery conversation, then I put together a proposal. Let's talk →

Small group (up to 10, by proposal): Live group sessions with peers from different industries and backgrounds. The group dynamic adds something 1:1 simply can't: peer questions, different perspectives, and collaborative learning.

Private 1:1 ($1,950): Six sessions tailored to your specific goals, business, and pace, scheduled around your calendar. Includes email support between sessions and a personal AI playbook.

Yes, custom flat-rate pricing and tailored corporate engagements are available for teams and organizations. Contact Michael to discuss your team's needs and a customized program.

The Academy is 1:1 and scheduled around your calendar. Small groups are scheduled once a proposal is agreed. Workshops are scheduled throughout the year. The Module subscription can be purchased at any time and at your own pace.

Yes. The 1:1 Academy is built around your own situation, so you can bring your brand and your business into the sessions. In small groups, Field Reports use shared examples and tools, which keeps discussion open and lets everyone learn from each other's questions.

For the Modules (self-paced learning), you can of course use your own brand for hands-on learning and practice.

Consulting services for building your own business architecture, developing a product marketing strategy, or designing a custom curriculum program are offered separately. Learn more about consulting →