About the Instructor

Michael
Richter

Educator · Consultant · Emerging Tech Specialist

"Today, AI is putting unprecedented capabilities into the hands of individuals. With the right foundation, workflows, and human judgment, real empowerment happens and lasting change begins."

Michael Richter
Michael Richter
Background

Global Experience

Higher Education
Thunderbird · ASU
+
Adjunct Professor teaching Harnessing Emerging Technologies for Marketing at the graduate level. Three semesters of course development, participant research, and curriculum evolution.
Enterprise Technology
Oracle · Salesforce (implementations)
+
Emerging technology specialist and solutions engineer. Enterprise-scale AI and marketing technology practice across global markets. Change agent for new customer experience offerings.
Digital Media
Yahoo! Inc. · Mediazone
+
Cross-cultural and brand challenges of operating across different countries and audiences. Firsthand experience with digital transformation at global scale.
Media & Entertainment
Turner · MGM · STAR TV
+
Senior marketing roles spanning cable television, film, and global media. A decade in the Asia-Pacific region driving growth in cable and satellite television.
Consulting
Michael Richter Consulting LLC
+
Product marketing strategy, GTM frameworks, curriculum design, and AI course development. Helping professionals and organizations navigate what's next.
Published Work · 2026
The Adaptive Classroom: Teaching AI and Emerging Technologies for Marketing
A research-backed article documenting three semesters of graduate-level teaching at Thunderbird School of Global Management: covering the evolution of the CREATE · CONNECT · DESIGN · DELIVER framework, before-and-after student assessment data, and the emergence of a participant-led instructional model.
Michael Richter · Adjunct Professor, Thunderbird School of Global Management · May 2026
Read the Article → Explore Adaptive Edge →
Get in Touch

Let's start a conversation

Whether you're interested in Adaptive Edge, exploring a consulting engagement, or thinking about building your own program, reach out and Michael will respond personally.

🌐 michaelrichter-consulting.com
📍 San Francisco Bay Area, California

Michael responds to every inquiry personally — usually within 24 hours.

Ready to build your Adaptive Edge?
New here? Start with the live workshop: $97, 90 minutes, September 22, 2026 · 11am PT / 12pm MT / 1pm CT / 2pm ET.
Join the Workshop →